Search volume + keyword = Helium 10, validated to match Amazon (e.g. "horse riding boots" 5,186 = 5,186). Each product carries its own keyword, not a shared category term. CPR / Keyword Sales / Title Density are Helium-10 proprietary metrics.
Revenue + competitor stats: cells badged H10 are Helium-10 Black Box (real per-product monthly revenue, top-14 ladder for the product's own keyword); cells badged est are DataDive estimates pending the Helium-10 re-source. All revenue/units figures are monthly.
Column scope: the revenue ladder ("Their rev/mo", expandable) lists the top competitors by monthly revenue for the keyword. Market rev/mo is the pool total for that competitor set.
Shopper intelligence = Alexa/Cosmo voice probes (weight 0.80, generative, corroborate; attributes only, no brand names).