Search volume + keyword = Helium 10, validated to match Amazon (e.g. "horse riding boots" 5,186 = 5,186). Each product carries its own keyword, not a shared category term. CPR / Keyword Sales / Title Density are Helium-10 proprietary metrics.
Revenue + competitor stats = estimate, being re-sourced to Helium 10 (deep market pool + top-14 revenue ladder). Current figures shown are a DataDive estimate over the keyword's competitor set; treat as an estimate in refresh, not final. Every revenue/units figure is a monthly estimate.
Column scope: the revenue ladder ("Their rev/mo", expandable) lists the top competitors by monthly revenue for the keyword. Market rev/mo is the pool total for that competitor set.
Shopper intelligence = Alexa/Cosmo voice probes (weight 0.80, generative, corroborate; attributes only, no brand names).